Graphic Standards

The Sigma Tau Delta revised seal was adopted March 2008. The revised logo is a clarified and contemporary interpretation of the original logo. It includes the Society's Greek letters, motto (Sincerity, Truth, and Design), and symbols (the quill pen, the torch, and star). Together with the newly designed word mark, "Sigma Tau Delta, International English Honor Society," a visual identity system has been developed to standardize our visual identity inside and outside the Sigma Tau Delta community.

As the need arises to update chapter materials in print and on websites, we ask chapters to adopt and incorporate these graphic elements. Images are available in many formats. Instructions on appropriate typography and a set of complementary colors is also included. Should you need any other image formats or assistance how to apply these graphics, please contact Elfi Gabriel, website facilitator at the central office.

Seal

The redesigned Sigma Tau Delta Seal has simple lines and a high contrast design for improved legibility while keeping all the traditional elements that are recognized as Sigma Tau Delta.

Seal Graphic
Sigma Tau Delta Seal
EPS format (500 KB)
GIF format (5 KB)
TIF format (2 MB)

 

Graphic Identity

The Sigma Tau Delta Identity balances the seal and word mark to convey a desired presence of prestige and honor  

Identity Graphic
Sigma Tau Delta Identity
EPS format (650 KB)
GIF format (8 KB)
TIF format (3.5 MB)

 

Alternative Format Identities

Horizontal and Vertical formats are also available. The alternate formats may be used in place of the graphic identity.

 

Horizontal Format
Sigma Tau Delta Horizontal Identity
EPS format (625 KB)
GIF format (8 KB)
TIF format (2.3 MB)

 

Vertical Format
Sigma Tau Delta Vertical Identity
EPS format (600 KB)
GIF format (8 KB)
TIF format (1.1 MB)

 

Color

The Primary Sigma Tau Delta Colors are Cardinal Red and Black. Cardinal Red is defined by using the Pantone Matching System (PMS) Number 1955 (coated). Black is defined as PMS Process Black (coated).

 
Sigma Tau Delta Primary Colors, PMS 1955, PMS Black
CMYK
0, 100, 60, 37
0, 0, 0, 100
RGB
163, 2, 52
0, 0, 0
HEX
#A30234
#000000

The Secondary Sigma Tau Delta Colors are shown below. One or more secondary colors may be used in addition to the primary colors to add accents to a document. PMS values shown below represent use on a coated stock.

  PMS 4545 PMS 5665 PMS 5605 PMS 476 PMS 1995 Warm Grey 2
CMYK 0, 3, 19, 6 5, 0, 7, 10 65, 0, 56, 94 57, 80, 100, 45 0, 9, 45, 0 0, 2, 5, 9
RGB 241, 229, 200 218, 225, 217 0, 38, 22 84, 48, 26 255, 228, 157 233, 227, 219
HEX #F1E5C8 #DAE1D9 #002616 #54301A #FFE49D #E9E3DB

 

Typography

The primary font is Goudy Old Style and its three faces: Regular, Italic, and Bold.

Primary Type Face, Goudy Old Style

If Goudy Old style is unavailable, Georgia may be used.

The secondary font is Zurich and its four faces, Regular, Italic, Bold, and Bold Italic

If Zurich is unavailable, Arial may be used.